Chapter 1 - How advertising laws are established
Chapter 2 - Just salesmanship
Chapter 3 - Offer service
Chapter 4 - Mail order advertising - what it teaches
Chapter 5 - Headlines
Chapter 6 - Psychology
Chapter 7 - Being specific
Chapter 8 - Tell your full story
Chapter 9 - Art in advertising
Chapter 10 - Things too costly
Chapter 11 - Information
Chapter 12 - Strategy
Chapter 13 - Use of samples
Chapter 14 - Getting distribution
Chapter 15 - Test campaigns
Chapter 16 - Leaning on dealers
Chapter 17 - Individuality
Chapter 18 - Negative advertising
Chapter 19 - Letter writing
Chapter 20 - A name that helps
Chapter 21 - Good business
Chapter 2 - Just salesmanship
Chapter 3 - Offer service
Chapter 4 - Mail order advertising - what it teaches
Chapter 5 - Headlines
Chapter 6 - Psychology
Chapter 7 - Being specific
Chapter 8 - Tell your full story
Chapter 9 - Art in advertising
Chapter 10 - Things too costly
Chapter 11 - Information
Chapter 12 - Strategy
Chapter 13 - Use of samples
Chapter 14 - Getting distribution
Chapter 15 - Test campaigns
Chapter 16 - Leaning on dealers
Chapter 17 - Individuality
Chapter 18 - Negative advertising
Chapter 19 - Letter writing
Chapter 20 - A name that helps
Chapter 21 - Good business
Congratulations for letting the new generations of advertisers to learn the basics of our wonderful profession, stablished 86 years ago by Claude Hopkins.
ReplyDeleteI have published in my blog a link to yours, so hispanic advertisers can get to know "SCIENTIFIC ADVERTISING".
Thank you,
Eduardo Romero P.
Thank you for posting this. Can't wait to read it.
ReplyDeleteAuf jeden Fall lesenswert!
ReplyDeleteThe concepts and principles that Claude C. Hopkins teaches in his Scientific Advertising are so relevant and timeless that you’d think they were written this year.It contains 21 chapters of timeless strategies you don’t want to ignore in your advertising and marketing efforts.I highly recommend that your read this book, which is brought to you free, before you spend any money on other copy-writing books.
ReplyDelete