Contents of Scientific Advertising

Chapter 1 - How advertising laws are established
Chapter 2 - Just salesmanship
Chapter 3 - Offer service
Chapter 4 - Mail order advertising - what it teaches
Chapter 5 - Headlines
Chapter 6 - Psychology
Chapter 7 - Being specific
Chapter 8 - Tell your full story
Chapter 9 - Art in advertising
Chapter 10 - Things too costly
Chapter 11 - Information
Chapter 12 - Strategy
Chapter 13 - Use of samples
Chapter 14 - Getting distribution
Chapter 15 - Test campaigns
Chapter 16 - Leaning on dealers
Chapter 17 - Individuality
Chapter 18 - Negative advertising
Chapter 19 - Letter writing
Chapter 20 - A name that helps
Chapter 21 - Good business